About

From Barcelona, between there and the UK.

I thrive on understanding what makes users tick—whether it’s diving into their thoughts, analysing behaviours, or spotting meaningful data patterns. My journey has taken me from health and wellness to video games, and I’m passionate about creating experiences that do more than entertain—they connect. I focus on transforming these insights into strategies that enrich the player experience on a deeper level.

For me, it’s all about combining creativity, psychology, and analysis to make sure every user feels truly understood and engaged.