Hey, I'm Lydia
I combine psychology, consumer behaviour, and UX to understand how people interact with digital products and create experiences that genuinely help people.
About me
About me
I studied psychology and specialized in consumer cognition and behavior. After earning my master’s degree, I developed expertise in biosensor-based research, working with eye-tracking, EEG, GSR, and facial recognition technology.
My UX research journey began in the health and wellness sector during the COVID pandemic. Later, I transitioned into the video game industry, where I refined my skills in player experience research.
With experience leading and contributing to over 50 playtests—including First Time User Experience (FTUE), multiplayer, and concept testing—I’ve worked across all stages of game development, from early prototypes and alphas to post-launch evaluations. Using a mix of qualitative and quantitative methods, I analyze player behavior across PC, mobile, console, and VR to create more engaging and accessible gaming experiences.
Games I’ve worked on
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Games I’ve worked on *
Awakening - Publishers: Bandai Namco Developers: Reflector Entertainment Ltd.
REKA - Publishers: Fireshine Games Developers: Emberstorm Entertainment UG
Dustborn - Publishers: Quantic Dream SA Developers :Red Thread Games AS
Tchia - Publishers: Kepler Interactive Limited Developers: Awaceb SAS
Gerda- Publishers: DON'T NOD Entertainment SA. Developers: PortaPlay ApS
Events & articles
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Events & articles /
I work with a range of game studios, from indie developers to AAA teams and publishers, helping them understand player behaviour and improve the overall experience of their games.
Alongside my research work, I contribute to my team by writing articles and sharing insights on topics related to UX research and the psychology of gaming, including cognition, behaviour, and emotions. I also attend industry events to share research findings and knowledge with the wider gaming community.
First Time User Experience talk in the IDGA FINLAND TAMPERE HUB
I was invited to speak at the IDGA Finland Tampere Hub, held in conjunction with CHI PLAY 2024, where I shared insights on the first-time user experience in games.
The event brought together game developers, PhD students, and industry professionals for discussions around UX research and improving player experiences.
QA vs Playtesting
In the realm of game development, the concepts of quality assurance (QA) and playtesting are frequently confused, even by seasoned developers with significant experience. Although they share some similarities, each has its own distinct objectives and goals; failing to differentiate between the two can compromise the overall quality of feedback received. This article aims to provide a comprehensive clarification of the unique roles played by both QA and playtesting, while detailing their specific purposes and how they can be effectively utilized to contribute to the creation of high-quality games.